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Audience: Employees who are in the sales department. Both women and men, aged 25 to 45, are comfortable with technology and have previous experience in sales. They are familiar with the software and the sales process.
Business Problem: This small corporate training company is planning to train its sales team to effectively overcome common sales objections, which will help increase the number of new clients purchasing the new training system by 5% per year. Currently, sales employees are struggling to address potential clients' concerns and effectively communicate the benefits of the new system. This issue has persisted for the past two years, resulting in a decline in company revenue.
Solution: The training module is designed for a sitting time of 15 to 20 minutes, self-paced.
Tools: Storyline - Articulate 360, Canva, and Microsoft Clipchamp
Highlights:
Clear, measurable objectives for content development.
Drag-and-drop knowledge checks and an unscored scenario-based question.
Variety of interactions throughout the content presentation.
A five-question quiz with an 80% passing score, allowing learners to review and retake the quiz until they pass.
Process: The analysis of learning gaps was vital for course development, involving questions to the SME. This training course incorporated feedback during design and relied on a storyboard to ensure alignment between learning objectives and content. It featured interactive activities, visuals, voiceover, and relevant interactions for employees. Delivered online, employees could retake the training for a better learning experience. Course evaluation followed the second level of Kirkpatrick's model, with a third-level assessment after three months to discuss sales improvement and the increase in new clients.
Audience: The target audience consists of college graduates, ideally bilingual in English and Spanish, who engage with clients, attend outreach events, and possess tech skills for form submission and QR code creation. They are familiar with the organization's mission, vision, and programs.
Business Problem: Employees need to better familiarize themselves with outreach materials and collaborate to engage potential clients. By delivering tailored information at outreach events, the organization aims to boost new client applications by 25%.
Solution: The training module adheres to adult learning principles and lasts 10 to 15 minutes, allowing for self-paced learning. It addresses a needs analysis focused on employees' familiarity with outreach materials, customized information, and collaboration efforts.
Tools: Rise - Articulate 360, Canva, and Microsoft Clipchamp.
Highlights:
Clear, measurable objectives for content development.
Practical scenario knowledge checks and engaging activities, like item sorting, to reinforce learning.
Final evaluation with five scenario-based questions.
Process: The training module followed a series of steps using the ADDIE process. First, I analyzed the learning needs of the organization and then designed the content to align with the learning objectives using a design document and a storyboard. Next, I developed interactive activities to engage the target audience in the learning process. Then, I implemented an online self-paced training program for the employees. Finally, I included evaluations aligned with the second level of Kirkpatrick's model in the online training module, as well as a third-level assessment after three months to measure the impact on business goals.
The audio and videos are in Spanish, and the videos have subtitles in the same language.
Audience: Employees who are in the sales department. Both women and men, aged 25 to 45, are comfortable with technology and have previous experience in sales. They are familiar with the software and the sales process.
Business Problem: This small corporate training company is planning to train its sales team to effectively overcome common sales objections, which will help increase the number of new clients purchasing the new training system by 5% per year. Currently, sales employees are struggling to address potential clients' concerns and effectively communicate the benefits of the new system. This has been an issue for the past two years, resulting in a decrease in company revenue.
Solution: The training module is designed for a sitting time of 15 to 20 minutes self-paced.
Tools: Storyline - Articulate 360, Canva, and Microsoft Clipchamp
Highlights:
Clear, measurable objectives for content development.
Includes Spanish voice-over and text, and videos with Spanish subtitles.
Drag-and-drop knowledge checks and an unscored scenario-based question.
Variety of interactions throughout the content presentation.
A five-question quiz with an 80% passing score, allowing learners to review and retake the quiz until they pass.
Process: The organization prioritized developing the course in a language comfortable for employees, leading to the SME's request for content in Spanish, including audio and subtitles. The design documentation and storyboards were created in English. The online implementation allowed employees to retake the training, and the evaluation included instructions and questions in Spanish.